What does ice fishing have to do with talent acquisition? As a Marketing Recruiter based in Minnesota, I find this to be an apt analogy for many companies’ talent acquisition efforts. Consider this: A marketing leader for a…
Marketing is Everything. This statement is as true today as it was when Regis McKenna first penned his article in the early 90’s. This is not to say that Marketing is the most important function in an organization. …
Are you prepared to Enter The Dragon? Jiu Jitsu students learn to use their opponent’s energy to defeat them. Savvy candidates can use a similar technique during their interviews. I am not advocating throwing your interviewer to the…
As a marketing executive recruiter, I have been stunned by the number of mind readers that are out there. Who are these mind readers? They are otherwise very talented candidates who simply pass on the opportunity to ask…
Marketer, Market Thyself! What is the best product that many marketers appear to never want to market? It’s themselves! Picture this, a CEO named Jesse hops into an elevator with a marketing manager named Jane. Recognizing her, Jesse…
