Interview Tip #3: Be a STAR!

“Tell me about a time when you….” or “What is your experience doing ….?”  I have seen many smart, articulate marketers and business leaders absolutely freeze with simple questions like these.  Or worse yet, they give 15-minute-long answers that don’t answer the question and completely lose the interviewer. When prepping my candidates for interviews, and…

What inspires you?

Yesterday I had the distinct pleasure of being inspired by the nation’s first youth poet laureate Amanda Gorman.  This appeal to our better angels to make for a more just and inclusive union harkened back to a time when a president once said, “Ask not what your country can do for you – ask what…

Interviewing Tip #2: Clarifying Questions

“That’s an excellent answer…to a completely different question.” One of the most basic pieces of interview advice I have given to candidates is to make sure that they understand what the interviewer is really asking with what I call Clarifying Questions. Often interviewers will ask questions in a more nebulous fashion (see my posting on passive-aggressive interviewing).  They assume…

Interview Tip #1: Do You Want The Job Or Not?

This is the first in a series of interview tips that I have assembled over my many years as both a marketer and talent guide.  My hope is that these tips give some insight to candidates as they prepare for interviews and their next great adventure. Prior to my becoming a talent guide over a…

A Career Limiting Decision

A Career Limiting Decision? I thought that I would have a little bit of fun with a phrase a marketing leader used when talking about a colleague’s poor hiring choice. As a young marketer, I laughed at the time. Over the years, I’ve learned the wisdom in that marketing leader’s words. Enjoy!

Get Ready For A New Day!

Like most of you, I am so eager to get to put 2020 behind me. The disease, the division and the separation have made for a year unlike any other in most of our lifetimes. But as we hit the closing weeks on this year, most of us are thinking about what comes next. And what comes next…

Don’t learn how to shave on my face!

As the son of an old school barber, this phrase has particular relevance for me. I remember well the leather belt for sharpening the straightedge razor, the hot towel and the shaving cream dispenser.  This simple act that many men perform for themselves everyday gets elevated to a high art form when performed by a…

Your Marketing Recruiter Doesn’t Know Marketing!

So Why Are They Your Marketing Recruiter? Believe it or not, over my 10+ years of marketing search, I have heard the following: • Our retained recruiter told us there is no such thing as a senior product manager • We asked our search partner to send us strategic marketing candidates and all we are…

Passive-Aggressive Interviewing (And Why It Doesn’t Work)

Let’s face it, we Minnesotans have a reputation for being passive aggressive.  Minnesota nice often means that I will not tell you what I really think or want but I will be deeply disappointed in you if you don’t understand.  This is not just when your mother-in-law suggests she that can get on a 20-foot…

The Haystack Just Got Bigger!

In my role as a serial networker (aka MedTech Recruiter), I am accustomed to senior MedTech leaders asking me what I am seeing / hearing in the employment market.  Since the beginning of the COVID-19 Crisis, this has gone up exponentially. As a result of millions of people now unemployed due to the COVID-19 pandemic and resulting shut down, there…