NOUN
MA· VEN | \ ˈMĀ-VƏN \
DEFINITION OF MAVEN: ONE WHO IS EXPERIENCED OR KNOWLEDGEABLE – EXPERT

Mavens are functional and industry experts with the leadership and communication skills to bring winning strategies to life. Trying to find Marketing Mavens these days can leave you feeling lost in the talent forest while you, your team, and your company suffer.

According to a Brandon-Hall research brief commissioned by Glassdoor, 95% of employers surveyed admitted to making hiring mistakes by recruiting the wrong people each year. A recent CareerBuilder study puts that number at 74%.

The cost of these poor-quality hires is enormous. Studies across industries show that a mis-hire can cost your company many times the candidate’s salary, damage the team dynamics and derail commercial success. In today’s high-tech and MedTech industries, the costs of a mis-hire can be so much greater due to missed launch dates, poor marketing strategy and feeble market execution.