You Must Like Ice Fishing Sq3

Recruiting Marketing Talent Isn’t Ice...

What does ice fishing have to do with talent acquisition?  As a Marketing Recruiter based in Minnesota, I find this to be an apt analogy for many companies’ talent acquisition efforts. Consider this:  A marketing leader for a…

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Marketing is Everything e1612959427516

Marketing is Everything

Marketing is Everything.  This statement is as true today as it was when Regis McKenna first penned his article in the early 90’s.  This is not to say that Marketing is the most important function in an organization. …

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Future of Product Management

The Future of Product Management...

To whom or what does the future of product management belong?  Is it AI solutions taking over the function? Is it virtual reality tools that can conceive and prototype products in seconds? Is it new crowdsourcing tools to…

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