What does ice fishing have to do with talent acquisition? As a Marketing Recruiter based in Minnesota, I find this to be an apt analogy for many companies’ talent acquisition efforts. Consider this: A marketing leader for a…
Marketing is Everything. This statement is as true today as it was when Regis McKenna first penned his article in the early 90’s. This is not to say that Marketing is the most important function in an organization. …
Marketer, Market Thyself! What is the best product that many marketers appear to never want to market? It’s themselves! Picture this, a CEO named Jesse hops into an elevator with a marketing manager named Jane. Recognizing her, Jesse…
“Tell me about a time when you….” or “What is your experience doing ….?” I have seen many smart, articulate marketers and business leaders absolutely freeze with simple questions like these. Or worse yet, they give 15-minute-long answers…
Yesterday I had the distinct pleasure of being inspired by the nation’s first youth poet laureate Amanda Gorman. This appeal to our better angels to make for a more just and inclusive union harkened back to a time…
“That’s an excellent answer…to a completely different question.” One of the most basic pieces of interview advice I have given to candidates is to make sure that they understand what the interviewer is really asking with what I call Clarifying…
A Career Limiting Decision? I thought that I would have a little bit of fun with a phrase a marketing leader used when talking about a colleague’s poor hiring choice. As a young marketer, I laughed at the…
Like most of you, I am so eager to get to put 2020 behind me. The disease, the division and the separation have made for a year unlike any other in most of our lifetimes. But as we hit the…
As the son of an old school barber, this phrase has particular relevance for me. I remember well the leather belt for sharpening the straightedge razor, the hot towel and the shaving cream dispenser. This simple act that…
So Why Are They Your Marketing Recruiter? Believe it or not, over my 10+ years of marketing search, I have heard the following: • Our retained recruiter told us there is no such thing as a senior product…
