Marketing is Everything
Marketing is Everything. This statement is as true today as it was when Regis McKenna first penned his article in the early 90’s. This is not to say that Marketing is the most important function in an organization. …
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Marketers Need To Market Themselves
Marketer, Market Thyself! What is the best product that many marketers appear to never want to market? It’s themselves! Picture this, a CEO named Jesse hops into an elevator with a marketing manager named Jane. Recognizing her, Jesse…